UX/UI Design solutions for ambitious startups and enterprises
Una Bassila - Senior Freelance Product Designer
I'm a Senior Product (UX/UI) Designer with over 7 years of experience in delivering design solutions for companies such as Burberry, Vodafone, Medtronic, Contentful, Printify, Latvian Olympic Committee and more.
Based in Estonia and delivering impact globally by helping clients figure out and shape their product.
I provide expertise in zero to one app design, native mobile or web product, branding, re-designs of existing product and design systems.
I design for
Web
I have desgined web interfaces such as data-heavy dashboards, landing pages, internal tools or enterprise software.
iOS
iOS native apps is where I began my design journey and I learned how to create apps under the Deloitte Digital and Apple alliance meaning exposure to the best practices and implementation of the iOS-specific Human Interface Guidelines.
Android
I have led designs and large re-design project for the Android mobile applications. Material Design practices are applicable beyond just an Android app and I can provide guidance and expertise on how to integrate it into your product.
ZERO TO ONE DESIGN - MOBILE APPS - WEB APPS - DESIGN SYSTEMS - USER RESEARCH -
ZERO TO ONE DESIGN - MOBILE APPS - WEB APPS - DESIGN SYSTEMS - USER RESEARCH -
Medgate
I partnered with Medgate to re-design their core features and increase service usage, design new features and help improve and scale the Medgate Mobile Design system
Pollen Mobile
I joined Pollen to create the zero to one app design for their first ever mobile product - a WEB3 decentralised mobile network app with a gamified experience.
Pollen Web Explorer
I partnered with Pollen to re-design a data-heavy WEB3 explorer and optimize user experience for Pollen’s global community.
FullContact
As part of the Contacts+ team, I delivered a large-scale redesign of the Android app. Beyond that,I delivered creative solutions for their B2C SaaS CRM cross-platform product and introduced a highly-anticipated Dark Mode feature.
Printify
I was a designer in a cross-functional team with focus on building Printify’s internal tools for the e-commerce platform.
Relancer
I led the website redesign and brand refresh for Relancer as part of the company's decision to pivot and re-position itself on the market.
CASE STUDY COMING SOON
Expertise services
Prototyping
Explore and test design ideas early to iterate and improve the solution before jumping into high-fidelity design process. The hi-fi wireframes can also be turned into clickable interactive prototypes to represent how your product would work in a “real” live environment and be tested with users for further feedback and refinement.
Design systems
Reduce time to market and cost by shortening both design and development process, ensure consistency in the look and feel of your product. Enhance user experience by providing a standardized set of design patterns. The design system contributes to a more intuitive UX.
User Research
Know you understand the problems of your users, their behavior, needs, and motivations as they all directly impact your product’s design services. I use different research methods to uncover the insights that shape a better product and ultimately drive informed business decisions.
UX Audit
Identify areas for improvement in terms of usability, accessibility, and increase your user satisfaction. The audit typically includes a review of the product's design, information architecture, content, navigation,etc.
User testing
Test early, fail early and iterate for success. Avoid large time and financials investments in the development process of the ideas that may fail.
Branding
Highlight your brand’s personality and values, increase recognition, trust, customer loyalty, market position, value, and sales.
Success of my clients
I highly recommend Una as a UI/UX designer. She has worked for me on several projects, both mobile and desktop, and has a great eye for design. She came into an existing project and was able to seamlessly add to our existing designs. I am one of those clients that don't know what they want but will know when they see it, and Una is such a great designer for my indecisive needs. She is easy to work with and cares about her clients and projects.
WALSH COSTIGAN, FOUNDER AND CEO OF LEXODY
Una and I worked on redesigning our legacy Outfunnel web app and improving both the UX and UI. Collaborating with Una has been a real joy - she was great at checking in and following up on the feedback with iterations, and she isn't afraid to suggest things and provide her own perspective as well as rationale. Working remotely I thought she also did an awesome job offering visibility and communication throughout the process. If you are looking for a skilled UX/UI designer who has a fresh perspective I'd highly suggest hiring Una to get the job done.
MARKUS FRANK LEMING, CO-FOUNDER @ OUTFUNNEL
Una easily adapts to any work situation and has showcased herself as an exceptional team player with all the necessary communication skills. She is always pro-active in generating and sharing ideas, as well as participating in any team brainstorms. I would heartily recommend Una if you are looking for an employee who can make a difference and add value to your company, be it a start-up or a large business.
