Una Bassila - Senior Freelance Product Designer
UX/UI Design solutions for ambitious startups and enterprises
I'm a Senior Product (UX/UI) Designer with over 7 years of experience in delivering solutions for companies such as Burberry, Vodafone, Medtronic, Contentful, Printify, Latvian Olympic Committee and many more.
Based in Estonia and deliver impact globally by helping clients figure out and shape their product. I provide expertise in zero to one app design, native mobile or web product, branding, re-designs of existing product and design systems.
I design for
Web
I have desgined web interfaces such as data-heavy dashboards, landing pages, internal tools or enterprise software.
iOS
iOS native apps is where I began my design journey and I learned how to create apps under the Deloitte Digital and Apple alliance meaning exposure to the best practices and implementation of the iOS-specific Human Interface Guidelines.
Android
I have led designs and large re-design project for the Android mobile applications. Material Design practices are applicable beyond just an Android app and I can provide guidance and expertise on how to integrate it into your product.
Patient-centric modern telehealth solutions
I partnered with Medgate to re-design their core features and increase service usage, design new features and help improve and scale the Medgate Mobile Design system.
I also worked on some 0-to-1 AI and ML-enabled capabilities for patient case triaging process.
Patient application and doctors software design for seizure management and analytics
I designed a mobile application for care takers to efficiently monitor and log patient seizures. The solution also had a doctor-facing web application for patient management and analytics of their seizure stats, medication intake and overall lifestyle habits and symptoms.
Case study in progress, inquire for more details
WEB3 mobile application for building a decentralized network coverage
I joined Pollen to create the zero to one app design for their first ever mobile product - a WEB3 decentralised mobile network app with a gamified experience.
WEB3 mobile application for building a decentralized network coverage
In addition to Pollen’s first mobile application, I also partnered with with the company to re-design a data-heavy WEB3 explorer and optimize user experience for Pollen’s global community.
B2C cross-platform CRM application for contact management
As part of the Contacts+ team, I delivered a large-scale redesign of the Android app. Beyond that,I delivered creative solutions for their B2C SaaS CRM cross-platform product and introduced a highly-anticipated Dark Mode feature.
Internal tool for an e-commerce platform
I was a designer in a cross-functional team with focus on building Printify’s internal tools for the e-commerce platform.
Marketplace platform for connecting companies with top recruiters
I led the website redesign and brand refresh for Relancer as part of the company's decision to pivot and re-position itself on the market.
Expertise services
Prototyping
Explore and test design ideas early to iterate and improve the solution before jumping into high-fidelity design process. The hi-fi wireframes can also be turned into clickable interactive prototypes to represent how your product would work in a “real” live environment and be tested with users for further feedback and refinement.
Design systems
Reduce time to market and cost by shortening both design and development process, ensure consistency in the look and feel of your product. Enhance user experience by providing a standardized set of design patterns. The design system contributes to a more intuitive UX.
User Research
Know you understand the problems of your users, their behavior, needs, and motivations as they all directly impact your product’s design services. I use different research methods to uncover the insights that shape a better product and ultimately drive informed business decisions.
UX Audit
Identify areas for improvement in terms of usability, accessibility, and increase your user satisfaction. The audit typically includes a review of the product's design, information architecture, content, navigation,etc.
User testing
Test early, fail early and iterate for success. Avoid large time and financials investments in the development process of the ideas that may fail.
Branding
Highlight your brand’s personality and values, increase recognition, trust, customer loyalty, market position, value, and sales.
Client feedback
Una easily adapts to any work situation and has showcased herself as an exceptional team player with all the necessary communication skills. She is always pro-active in generating and sharing ideas, as well as participating in any team brainstorms. I would heartily recommend Una if you are looking for an employee who can make a difference and add value to your company, be it a start-up or a large business.
Sofia Fominova, Co-Founder, Truligent
“I highly recommend Una as a UI/UX designer. She has worked for me on several projects, both mobile and desktop, and has a great eye for design. She came into an existing project and was able to seamlessly add to our existing designs. I am one of those clients that don't know what they want but will know when they see it, and Una is such a great designer for my indecisive needs. She is easy to work with and cares about her clients and projects.”
Walsh Costigan, Founder and CEO, Lexody
“Una and I worked on redesigning our legacy Outfunnel web app and improving both the UX and UI. Collaborating with Una has been a real joy - she was great at checking in and following up on the feedback with iterations, and she isn't afraid to suggest things and provide her own perspective as well as rationale. Working remotely I thought she also did an awesome job offering visibility and communication throughout the process. If you are looking for a skilled UX/UI designer who has a fresh perspective I'd highly suggest hiring Una to get the job done.”
Markus Lemming, Co-Founder and Head of Product , Outfunnel